The Good Juju Company ~ Visualize Better

Office of Hawaiian Affairs ~ Pa`a Ke Aupuni Animated Documentary

PROBLEM: How do you overcome controversy and tell a complicated story to engage a community?

The history of Hawaii’s monarchy and its overthrow is complicated and stirs great passion, conflict and confusion. How do you tell this story easily in a compelling way–without being inflammatory– to bring a community together around a common understanding?

SOLUTION: Serve up the facts simply and beautifully.

The Office of Hawaiian Affairs (OHA) brought in Good Juju to help develop and produce a 1-hour animated film to tell the story. The final movie was to be shown in theaters, on television, and needed to be easily edited into short modules for classrooms.

Good Juju managed and directed the production from concept to finish. We began with collaborative concept meetings facilitating OHA staff, community leaders and historians to identify critical facts and clarify issues of controversy.  Good Juju then compiled facts into documentary story lines, identified “chapters” and themes and edited academic narrative writings into script format.

To keep in interesting, Good Juju advised the story be told by a Pueo a non-political narrator who added warmth and connection while also being culturally appropriate. Good Juju’s team created Pueo’s character art, provided the voice talent as well as all other key frame art, transition art, storyboards, character actions, sound and music and complicated animation.

Pa`a Ke Aupuni opened to sold out screenings throughout the Hawaiian Islands and was broadcast to over 500,000 television viewers on live TV. The film is now included in core curriculum in Hawaii schools and continues to serve as a valuable resource in bringing the community together on undeniable facts.