- Why Use Graphics?
- Graphic Facilitation & Graphic Recording
- Info Graphics
- Brand Design
Good Juju worked with the College’s leadership team to identify key issues, obstacles and areas of need, then developed a plan to generate an infographics system. Our visual solutions became the foundation for a series of inter-departmental materials and student aids which ultimately unified faculty and staff, and improved students’ academic success.
PROBLEM: It’s all so complicated!
As a first year student, finding your way around college systems and resources can be confusing and overwhelming. The college had a wealth of resources for students, but students were confused as to who to see and what was needed when.
Student materials were rich in details and littered with school acronyms many of which had no meaning for students and made it difficult to see the overall process. In addition, each department operated in independent “silos” and often had different understandings of school systems or were working with conflicting, circular, or redundant processes which added to student confusion. They needed a simple means to communicate clearly and consistently to students.
SOLUTION: Development and consistent use of a simple visual metaphor that is easy for faculty, staff, and students to understand and use.
Good Juju graphically facilitated several departmental and inter-departmental work sessions.
Custom designed templates helped teams map out internal processes, recognize and resolve conflicts or confusion, and identify key student milestones and resources important to student success.
The teams agreed to the metaphor of the ocean journey and worked together to create a Master Student Journey Map. This map provided a system-wide overview and identified critical student journey markers. <br>Detail maps were created for each academic department to highlight academic track specific milestones. <br>This helped students understand their options and set appropriate goals.
The maps have become a critical tool and have been incorporated into student recruitment materials and in academic course counseling sessions. Visual icons used in the map were transformed into Department Emblems used on on staff and faculty name badges, t-shirt “uniforms” and office name plates to help students easily identify campus resources.